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Google and Domains? Yes, It’s Happening

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If you fancy yourself as a .guru or any other newfangled Internet address, Google wants you to try out its new domain name registration service.

The search giant quietly launched Google Domains on Monday as an invite-only beta service. It’s being billed as an easy way to set up an address on the Web with simple management tools.

Until now, Google has told people looking to register that it “doesn’t register or host domain names.” It referred them to partner companies including GoDaddy and eNom.

Google Domains, though, has features that might make people think twice before going with other registration services. For instance, Google will cover the cost for private registration—that is, keeping your name, address and contact information from the public eye.

The service also includes branded email, such as you@your_company.com, and forwarding to other domains or websites.Credits: Google launches invite-only domain registration service

 

Google today revealed that it is building a domain registration service called Google Domains.

The product is still an early work in progress, so it’s in invite-only beta for now.

Google’s small business-facing division decided to build the product because, according to its research, 55 percent of small businesses still don’t have a website. Since the domain acts as a website’s foundation, Google decided to do more to help companies get started with their online presence. While Google Domains won’t include hosting, website building providers Squarespace, Wix,Weebly and Shopify have signed on as partners.

When Google Domains launches to the public, you’ll be able to buy and sell domains through the service. Unlike some other domain registration offerings, Google won’t charge you extra to register your domain privately. You’ll be able to create up to 100 email addresses on the domain and as many as 100 customized sub-domains. Google Domains will also use the company’s own DNS servers, so visitors should get a snappy response time when they hit up your site.Credits: Google begins testing a domain registration service

 

Now, the world might be shifting. Google, which has been notably absent from this market despite the obvious connections to its other products, announced yesterday that it was beginning a private beta for its own domain registrar. It is offering some important features, not the least of which is free private registration, which has typically been the most common additional service offered by other registrars.

There is a real opportunity for Google to shake up a market that has been something of a business backwater, with very little innovation in business models or approach. But what exactly should Google do? I think there are three goals that Google should be advocating: raising the minimum fee for domain registrations, offering free SSL certificates with domain registration, and developing community-driven policies around takedowns.Credits:With Google Domains, Let’s Raise Prices And Make SSL Certificates Free

 


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